Making may have just jumped the shark…

WHAT ARE YOU LAUGHING AT?!

WHAT ARE YOU LAUGHING AT?!

I just saw a commercial for canned biscuits with the tagline of “Let the Making Begin.” 1 More amusing – the bottom of the screen has “#makernation.”

I suppose it’s inevitable that popular trends get co-opted by marketers.  Given that the maker-trend is about actually diving in and making things for oneself, generally from scratch, it seems at odds with “making” by just opening a can and putting the contents in an oven.2

  1. Photo courtesy of Theron LaBounty []
  2. This reminds me of when Wal-Mart began carrying “grunge” clothing. []