Category: Random Nonsense

Sometimes I just feel compelled to share nonsense, random thoughts, and sometimes just stuff I want to save

Making may have just jumped the shark…

WHAT ARE YOU LAUGHING AT?!
WHAT ARE YOU LAUGHING AT?!

I just saw a commercial for canned biscuits with the tagline of “Let the Making Begin.” 1 More amusing – the bottom of the screen has “#makernation.”

I suppose it’s inevitable that popular trends get co-opted by marketers.  Given that the maker-trend is about actually diving in and making things for oneself, generally from scratch, it seems at odds with “making” by just opening a can and putting the contents in an oven.2

  1. Photo courtesy of Theron LaBounty [↩]
  2. This reminds me of when Wal-Mart began carrying “grunge” clothing. [↩]

The best part about SaaS

Do NOT search for "sass" on Flickr
Do NOT search for “sass” on Flickr

I’ve mentioned that I’ve got this software-as-service website. 1 2  Today, while dealing with a tech support problem, I realized what I love most about this type of business.

But, first, the tech problem.  A user e-mails me saying that he can’t log into the site from his iPhone (running iOS6) any more.  First, I try his login/password to confirm they work.  They do.  I have him try refreshing the page – I’ve heard the new iOS sometimes causes weird caching problems.  He still can’t log in.  I try logging in from an iPhone 4 running iOS6 and an iPhone 4S running iOS6.  No good.  I get him to confirm he’s clicking “remember me” when he logs in.  Yes, he is.  I finally tell him I can’t explain what’s going on – I’ve tried to replicate his problem on another iPhone 4 running iOS6, just like his, and I can’t figure out what happened.

He e-mails me a little later to say that he figured out that his iPhone had been set to reject cookies, and thus, he was not able to log in.

Which brings me to the thing I love about my SaaS business.  When someone says the site doesn’t work, all I have to do is confirm that it works in some browser somewhere on the internet – and then I’m basically 99% sure the problem is on their end.  Now, I can help them troubleshoot a problem to a certain extent, but for the most part if my site works in any one browser, it should work anywhere.  I don’t have to worry about their operating system, software conflicts, and other nonsense like that.  Just get to the internet and the site should work.
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  1. Photo courtesy of Sebastián Dario [↩]
  2. Why a photo of a puppy?  Well, I tried searching for a photo that included the word “sass” on Flickr… and I now wish I had not done so. [↩]

Fab.com – BEST unsubscribe process EVAR

Fab.com's AWESOME unsubscribe page
Fab.com’s AWESOME unsubscribe page

The other day I got sick and tired of my inbox getting daily e-mails from Fab.com.  It’s a fine site, but I don’t need a daily e-mail from just about anyone. 1  Naturally, I sought out the unsubscribe link at the bottom of one of the daily e-mails and clicked.  What I found was not the bland “Please confirm this unsubscription action.” page, but rather a “Oops!  Perhaps we came on too strong!  Sorry about that, how about we dial down the crazy just a tad?  Would that do the trick?  Listen, baby, we can work this out.  Maybe just a few e-mails a week about things you might really REALLY like?”  I’ve included a screenshot above, I loved this page so much.  Heck, I loved it so much I closed the browser window and didn’t unsubscribe. 2

What I like about this page is that:

  1. It isn’t a robotic “confirm unsubscription” link, but a very human and personal sounding page.  Unsubscription pages are basically kiss-off pages where a company loses contact with a person.  In such cases, it’s easy to write off the user as a lost cause.  This doesn’t have to be the case.
  2. That personal sounding message really made me stop and actually re-think what I had come to that page to do.  Did I really want to unsubscribe?  Maybe I shouldn’t try to go cold turkey?  I really wouldn’t want to miss out on something amazing… 3
  3. I was presented with some very simple options for managing the e-mail frequency.  I could, with a single click, turn off whole swaths – or even whole days – worth of messages.  I’m guessing for many people, this might be the right way to tone back e-mails.  I think they could have gone farther with this – by adding a button where you could dial back the amount of e-mails.  As a tongue-in-cheek message, they could indicate the current level of e-mails were at an “11”4 and a javascript dial to bring it on down to a 1 or 2.
  4. The first full paragraph of the “opt out” message is particularly interesting.  Fab.com suggests that if you unsubscribe, they won’t be able to even e-mail you a receipt for an order.  Surely there is a middle ground between marketing e-mails and confirmation/order e-mails.  But, by eliminating the line entirely, they ensure someone who was once a customer of Fab.com is unlikely to unsubscribe since they’re more likely to order there again. 5  I’m willing to bet that Fab might have very slightly higher e-mail retention if they gave the option of turning off all-but-confirmation-style e-mails.  Even if that’s not the case, such a policy is likely to increase the retention of previous customers.

Here’s what I would do if I were over at Fab.com and helping6 in their e-mail marketing department:

  • Monitor and track the number of users who go to their unsubscribe pages and don’t unsubscribe.  If people don’t unsubscribe when they visit that page for the first time, I would make a point of having their e-mails dialed back, with as much as a 75% reduction effective immediately.  Later, this could theoretically be increased slowly.
  • Do some A/B split testing7 on whether a playful e-mail marketing dial has any effect on customer retention after they visit the unsubscribe page.
  • Do some A/B split testing on how the sheer number of e-mail messages sent affect the percentages of people hitting the unsubscribe links.  At the end of the day, you just don’t want a potential customer going to that page – nothing good can come of it.
    • Assuming there’s X daily sign-ups for the e-mail marketing, you’re going to want an unsubscribe rate of Y to be less than X.  If you never send a single e-mail it is very likely no one will unsubscribe.  On the other hand, if you’re pounding your customers multiple times an hour, you’re probably going to lose them all.  The optimal result for an e-mail marketing campaign is a difficult thing to pin down.  Success for a given e-mail isn’t necessarily a binary thing, but a sliding scale of success from “did not click unsubscribe,” to “did not mark as spam/junk”, to “opened e-mail,” to “visited site”, to “made a sale”, to “made a sale of an item featured in e-mail.”
    • Facebook, Twitter, and LinkedIn send reminders – usually reminding you about your friends and suggesting things you’ll want to see. 8  However, I probably don’t receive more than one e-mail a week from any of these sites.  If these older, more established, sites don’t e-mail me more than once a week, Fab.com should really re-think starting with a default of daily e-mails.

Please take all of the above with a grain of salt.  I’ve got a web based SaaS B2B business that would really benefit from more A/B testing and e-mail marketing, and I’m not doing it yet.  :)

  1. Well, except YOU!  I love getting YOUR e-mails!  They keep me warm at night! [↩]
  2. I finally did unsubscribe today, but that’s besides the point. [↩]
  3. Then again, I have yet to visit the site after my first visit some eight or nine months ago. [↩]
  4. After all, the user is at your unsubscribe page.  You stand a much better than even chance you’re going to lose them forever.  You might want to try to engage them a little [↩]
  5. More likely than, say, someone like me – who has never ordered from them. [↩]
  6. read: meddling [↩]
  7. That link goes to a post on this same site where I express my frustration with the WordPress ShrimpTest A/B testing plugin.  I’m sure it was a great plugin – but it hasn’t work with the latest versions of WordPress for some time.  I keep meaning to crack it open, poke a round, and fix it up a bit.  Alas, it has not been a priority among other items. [↩]
  8. I have friends? [↩]

The biggest inkjet printer ever

Big Printer
Big Printer

The other day I wondered what people have done with their InkShields. 1 2  Then I got to wondering what people were doing to mount their InkShield printer heads and move them around.  Then I thought… hey!  It would be pretty awesome to attach an InkShield printer head to a Polargraph / DrawBot gondola.

I could see how an InkShield might improve a Polargraph.  You could theoretically have a small sensor to test the ink levels and pump more ink in from a larger reservoir – and never worry about a pen running out of ink again.

I could see how a Polargraph might improve an InkShield.  With a DrawBot string setup, you wouldn’t need a huge or expensive XY gantry – just a lot of string, two motors, and some other bits and bobs.

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  1. An InkShield is an Arduino shield that allows the Arduino to control an inkjet cartridge. [↩]
  2. Photo courtesy of iLEZ iLEZ [↩]

Driving Lessons from Google

Google’s self-driving car
Google’s self-driving car

Last Monday I noticed a funny looking Google vehicle while driving back home from Palo Alto. 1  It was a white SUV with a big Google logo on the back passenger side door.  Traffic was heavy and I didn’t get to look at the vehicle very long.  I’ve seen the Google streetview car before – and this was not it.  The streetview car has a tall device mounted on the roof with what appears to be four cameras pointing forward, right, left, and back.  The vehicle I saw last Monday had a device the size of a small toaster mounted to the roof with four white pipes – and it was spinning very fast.

My guess was this was the Google self-driving car.  When I saw this article the following day, picturing the exact vehicle I saw, I was certain.

I have to admit, when I saw this vehicle I was tempted, for just a moment, to drive slightly recklessly and unpredictably to see what Google’s vehicle would do. 2

My superego won out over my id, and I just observed the progress of the Google self-driving vehicle.  I wish I had seen the vehicle earlier so that I could have observed more of the vehicle’s behavior from behind it.  Here’s what I saw:

  • I was in the #3 lane on I-680 North and the Google self-driving vehicle34  was in the #2 lane.  Traffic was heavy during the late-afternoon early-evening commute and even though they were in a faster lane, we were probably both going no more than about 35 MPH. 5 6
  • They must have left at least at least 5 car lengths worth of traveling distance in front of them.
  • I didn’t see them switch lanes – except to take an exit.
  • Interestingly, with the ebb and flow of traffic, the Google vehicle was at times far behind me and even a little ahead of me.
  • Even though Google as a corporation is a person, and Google was likely present in that vehicle, it did not drive in the HOV/carpool lane.

If Google can drive for 300,000 miles without an accident, including travel in heavy traffic, I suppose there’s a few lessons we can learn:

  • The ebb and flow of heavy traffic is enough to basically normalize any efforts to “get ahead,” so you might as well drive as slowly, conservatively, and with as much following distance as Google
  • When traffic is congested, it might help to be in a lane farthest from the on/off ramps7
  • Always carry two backup passenger/drivers in your vehicle
  1. Photo courtesy of Saad Faruque [↩]
  2. My guess – reduce my website’s PageRank and delete my Google+ page.  That’s worse than a ding on your driving record, right? [↩]
  3. Along with it’s two passengers. [↩]
  4. Prisoners?  How do you tell a self-driving vehicle you need to get out and pee? [↩]
  5. The traffic was so bad that my Android phone, with the Google Maps directions showing me the way back home, displayed the dreaded deep-red path that indicates congested traffic. [↩]
  6. I mention the Google Maps traffic congestion metric because I assume their vehicle was using the same information I was to make informed driving assessments. [↩]
  7. Google didn’t have three physical people present, so they couldn’t be in the fastest HOV/carpool lane [↩]

Wacky Realization #8565748

Shadows
Shadows

I had a lot of driving to do this last week. 1  For work I drove about 11 hours total on two separate days combined.  Then, on Friday, I drove another 4 hours or so to visit some friends.   Thankfully, driving back Saturday was only 3 hours.

Driving back at around dusk on Saturday meant lots of glare, lots of long shadows.  And then it struck me…  There must come a point when the Earth rotates relative to the Sun such that an object on the surface of the earth could cast an infinitely long shadow.  And, really, this should happen twice a day.

Now I think I have a new mission.  I need to find someplace on our planet to stand such that either at sunset or sunrise I would cast an infinitely long shadow.

  1. Garry via Compfight [↩]

Has it really been that long?

2012. calendarI just fired up OpenSCAD, my 3D design program of choice, and then it occurred to me that it’s been quite a while since I’ve used it.  A quick search for *.SCAD files on my hard drive revealed I haven’t updated any OpenSCAD documents since 5/13/2012. 1

That’s more than two months!  How can this be?!  I’ve got a pile of ideas stacking up.

How do you organize your ideas?  I created an e-mail address for myself “ideas@DOMAIN.com,” jot down the ideas, and send them to myself constantly.  If I have paper, I’ll sketch the idea out, take a picture, and e-mail the picture to this same address.  I think I probably send myself about two or three e-mails a day.

I can’t wait to jump back into OpenSCAD and work on some of these ideas!!!

  1. Photo courtesy of Asja Borošvia Compfight [↩]

Dear Google, this IS my name

Dear Google,

Your user policies apparently require anyone using Google Plus to provide proof of an established online identity or have my Google Plus account deleted.  I have been using the name “MakerBlock” for two and a half years now.  I probably have as many friends and acquaintances who know me by this, my chosen name, as I have friends and acquaintances who know me by the arbitrary name chosen for me.  In fact, when it comes to an online identity, I’d say 99% of the people who know me don’t even know other names for me.

Here’s part of the problem with your online identify policies.  I’m not trying to be mysterious.  I’ve had online cyber stalkers before and, it is very likely I will again.  It’s actually becoming a more frequent problem for people with professions similar to mine. If this website, my Twitter account, or my Google Plus profile became associated with my given name, I’d probably need to soon abandon one or more of them.

Aside from safety issues, there are other totally legitimate reasons I’d want to use a non-given name for any of these accounts.  I do enjoy a little slice of anonymity and freedom that comes with not having the people I work with or for know about this website or online social networks.  It’s nice to have a place to vent about work, employer, and/or client frustrations.

In any case, why do you even care about my given name?  You know my IP address, which websites I own, you know where I live, probably all of my e-mail addresses.  You are in my phone, have my credit card number, and know where I work.  Why, for heaven’s sake, do you want to take this little piece away from me?

I have friends I would like to connect with through Google Plus, but associating Google Plus with my given name would essentially mean I wouldn’t be able to use Google Plus.  Your policy notice indicated that if I don’t appeal by 7/11/2012 you’ll delete my account.

MakerBlock IS my name and if I can’t use it online for Google Plus then I guess you need to delete my Google Plus data.

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