I just saw a commercial for canned biscuits with the tagline of “Let the Making Begin.” 1 More amusing – the bottom of the screen has “#makernation.”
I suppose it’s inevitable that popular trends get co-opted by marketers. Given that the maker-trend is about actually diving in and making things for oneself, generally from scratch, it seems at odds with “making” by just opening a can and putting the contents in an oven.2
- Photo courtesy of Theron LaBounty [↩]
- This reminds me of when Wal-Mart began carrying “grunge” clothing. [↩]