Random Nonsense | MakerBlock

Swing States and Farming

Swing State: The state of being on or near a swing

This election has been an interesting one to watch – especially since following the analysis on Nate Silver’s 538 blog at the New York Times. It seems like there are really two different kinds of campaigns going on right now. (Actually, I’m pretty sure this has been happening every four years – I’ve just been too oblivious to notice). Living in California, I only see one kind of campaign – a half-hearted attempt from the GOP and Democratic parties to vie for votes, but a lot of political fundraising. I’m sure that those living in a swing state like Ohio or Nevada see an entirely different election – because this is where the money raised in other states gets spent. 1 All of this makes me think of a national campaign in terms of a RTS video game2 – you farm and defend in one area so that you can fight in another.

Which makes me think, why should I be the plankton? Why shouldn’t I be the one whose vote is being courted? And, really, shouldn’t one vote count as much as another vote? Of these three the less petulant question is about the worth of a vote. If a presidential election comes down to the opinions of 11.5 million people in Ohio, this means that a single vote cast in Ohio has more of an impact on an election than 300 million other possible votes. 3 So, it seems that although Ohio only 3.69% of the population, their votes mean more than the 96.31% of us. Fully admitting I have no idea what I’m doing with these numbers, and someone else please correct me, it would seem an Ohio vote is worth 26.10 more than the vote of a non-Ohio voter.

This makes the very cynical part of me want to move to Ohio for six months every four years. What responsibility and what power! Imagine being able to cast a super-vote for the presidential election.

Photo courtesy of Bernat Casero [↩]
WarCraft II and StarCraft I being prime examples [↩]
Admittedly, I’m leaning heavily on Google here. Google tells me that Ohio has a population of 11,544,951 and the U.S has a population of 311,591,917 circa 2011. Clearly, these are not all people who are eligible to vote. But, making the totally unfounded and unresearched assumption that Ohio has a roughly similar proportion of voters to general population, we can estimate with wild inaccuracy, or at least flagrant disregard for a scientific method, a rough proportional impact of an Ohio vote versus a non-Ohio vote. [↩]

So THAT’S why I’ve been a bastard each morning

I made a large pot of coffee on Saturday, more than I would drink in a single morning, specifically because I’m lazy and thought I would just drink the second half of the pot the following morning. 1 Saturday morning I didn’t see any of the white mugs we’ve been using lately, so I switched to one of the Impressionist-artist themed mugs in the back of the cabinet. I drank my coffee, had a good day, and all was right and well with the world. The following morning I poured another mug of coffee, drank that and went back for a second – to discover there was barely any coffee left. I had just made enough for four cups, so what gives?

It turns out that the white mugs are smaller than the Impressionist mugs by about 1/3. After making more coffee it slowly dawned on me… very slowly… I had been under-consuming coffee2 for almost the last year by about two-thirds of a cup.

Totally unrelated story of this morning. The coffee shop near my work is apparently undergoing a remodel. Which explains why no one was there to serve me coffee. Back across the street to a restaurant that I generally don’t frequent to get coffee. 3 4 I go in, ask for coffee, and the woman behind the counter5 asked me if I had been there before. “Yes, a while ago, but I usually get my coffee from Pete’s.” She went on to explain they have all fair-trade organic coffee, it doesn’t have an aftertaste, and it’s very good. I said something polite and non-committal – but, really, I would have still bought it and drank it if she had told me their coffee was made from baby seals and brewed with orphan tears.

It occurs to me that I could have done a “This is not normal. But on meth it is.”-meme style joke. 6

Photo courtesy of patries71 [↩]
That’s a thing, right? [↩]
I’m a simple man and this is an unreasonably complex cafe. You walk up to the counter, order your meal, then sit down, if you want water you go get it yourself, someone brings your meal to you, and then you go back to the counter to pay. It’s this weird hybrid between self-service and service that I’m just not comfortable with. [↩]
Plus, they were kinda rude to a friend of mine. [↩]
She had the air of an owner about her [↩]
If you’re not familiar with the meme, you could click through – but some of it is NSFW [↩]

Mailing lists that eventually become spam

SpamBot 3000 is ready to... serve — SpamBot 3000 is ready to… serve

Occasionally I will opt into a mailing list – but very very rarely will I do so with a real e-mail address. 1 One of the domains I own allows me to specify a “catch all” e-mail address where mis-addressed e-mails will be sent. The most useful part of this is that I can give out an e-mail address of any sort I want @mydomain.com and the e-mail will be redirected to the account I actually check. Later if I discover that it wasn’t such a good idea to have given out an e-mail address like that, then I can always forward all e-mail to that address to trash.

For the most part as long as you’re not giving your e-mail address to really sketchy websites or posting them in plaintext somewhere, I’ve found many newsletters/e-mail marketers are pretty ethical. What’s interesting are those companies that have passed on my (fake) e-mail addresses. What I’ve found is that they tried to market to me at that address for a few years – and then apparently gave up – at about the same time that I began receiving spam to that address.

Which brings me to a minor rant. The company I work for2 posted all of the employees’ e-mail addresses online in plaintext. What a colossally bad idea. Although I’ve asked the IT guys to at some level of obfuscation3 to our addresses, the requests have gone unheard. My work e-mail, which is managed by Gmail, does a pretty good job at catching spam – but this seems an unnecessary step. Even with these protections, I’m still getting phishing e-mails, Nigerian scams, “medications” over the internet, offers to purchase plaques commemorating awards, and all kinds of nonsense.

Uh, yeah, I don’t know where I was going with this one. :)

Photo courtesy of Tinkerbots [↩]
During my day job for a company you’ve never heard of doing something far less interesting than making awesome robots that make awesome things [↩]
Which would be easy since the company website is on WordPress and there must be a dozen plugins that do exactly this [↩]

Making may have just jumped the shark…

I just saw a commercial for canned biscuits with the tagline of “Let the Making Begin.” 1 More amusing – the bottom of the screen has “#makernation.”

I suppose it’s inevitable that popular trends get co-opted by marketers. Given that the maker-trend is about actually diving in and making things for oneself, generally from scratch, it seems at odds with “making” by just opening a can and putting the contents in an oven.2

Photo courtesy of Theron LaBounty [↩]
This reminds me of when Wal-Mart began carrying “grunge” clothing. [↩]

The best part about SaaS

Do NOT search for "sass" on Flickr — Do NOT search for “sass” on Flickr

I’ve mentioned that I’ve got this software-as-service website. 1 2 Today, while dealing with a tech support problem, I realized what I love most about this type of business.

But, first, the tech problem. A user e-mails me saying that he can’t log into the site from his iPhone (running iOS6) any more. First, I try his login/password to confirm they work. They do. I have him try refreshing the page – I’ve heard the new iOS sometimes causes weird caching problems. He still can’t log in. I try logging in from an iPhone 4 running iOS6 and an iPhone 4S running iOS6. No good. I get him to confirm he’s clicking “remember me” when he logs in. Yes, he is. I finally tell him I can’t explain what’s going on – I’ve tried to replicate his problem on another iPhone 4 running iOS6, just like his, and I can’t figure out what happened.

He e-mails me a little later to say that he figured out that his iPhone had been set to reject cookies, and thus, he was not able to log in.

Which brings me to the thing I love about my SaaS business. When someone says the site doesn’t work, all I have to do is confirm that it works in some browser somewhere on the internet – and then I’m basically 99% sure the problem is on their end. Now, I can help them troubleshoot a problem to a certain extent, but for the most part if my site works in any one browser, it should work anywhere. I don’t have to worry about their operating system, software conflicts, and other nonsense like that. Just get to the internet and the site should work.
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Photo courtesy of Sebastián Dario [↩]
Why a photo of a puppy? Well, I tried searching for a photo that included the word “sass” on Flickr… and I now wish I had not done so. [↩]

It’s that time of year for frivolous things… or

WHY WON'T YOU TAKE MY MONEY?! — WHY WON’T YOU TAKE MY MONEY?!

I’ve been coveting two tiny little robots. The Piccolo CNC by Diatom Studios and the Adafruit IoT “Internet of Things” mini printer.

There’s no word on a release date for the Piccolo, but you can get the Adafruit IoT here.

Fab.com – BEST unsubscribe process EVAR

Fab.com's AWESOME unsubscribe page — Fab.com’s AWESOME unsubscribe page

The other day I got sick and tired of my inbox getting daily e-mails from Fab.com. It’s a fine site, but I don’t need a daily e-mail from just about anyone. 1 Naturally, I sought out the unsubscribe link at the bottom of one of the daily e-mails and clicked. What I found was not the bland “Please confirm this unsubscription action.” page, but rather a “Oops! Perhaps we came on too strong! Sorry about that, how about we dial down the crazy just a tad? Would that do the trick? Listen, baby, we can work this out. Maybe just a few e-mails a week about things you might really REALLY like?” I’ve included a screenshot above, I loved this page so much. Heck, I loved it so much I closed the browser window and didn’t unsubscribe. 2

What I like about this page is that:

It isn’t a robotic “confirm unsubscription” link, but a very human and personal sounding page. Unsubscription pages are basically kiss-off pages where a company loses contact with a person. In such cases, it’s easy to write off the user as a lost cause. This doesn’t have to be the case.
That personal sounding message really made me stop and actually re-think what I had come to that page to do. Did I really want to unsubscribe? Maybe I shouldn’t try to go cold turkey? I really wouldn’t want to miss out on something amazing… 3
I was presented with some very simple options for managing the e-mail frequency. I could, with a single click, turn off whole swaths – or even whole days – worth of messages. I’m guessing for many people, this might be the right way to tone back e-mails. I think they could have gone farther with this – by adding a button where you could dial back the amount of e-mails. As a tongue-in-cheek message, they could indicate the current level of e-mails were at an “11”4 and a javascript dial to bring it on down to a 1 or 2.
The first full paragraph of the “opt out” message is particularly interesting. Fab.com suggests that if you unsubscribe, they won’t be able to even e-mail you a receipt for an order. Surely there is a middle ground between marketing e-mails and confirmation/order e-mails. But, by eliminating the line entirely, they ensure someone who was once a customer of Fab.com is unlikely to unsubscribe since they’re more likely to order there again. 5 I’m willing to bet that Fab might have very slightly higher e-mail retention if they gave the option of turning off all-but-confirmation-style e-mails. Even if that’s not the case, such a policy is likely to increase the retention of previous customers.

Here’s what I would do if I were over at Fab.com and helping6 in their e-mail marketing department:

Monitor and track the number of users who go to their unsubscribe pages and don’t unsubscribe. If people don’t unsubscribe when they visit that page for the first time, I would make a point of having their e-mails dialed back, with as much as a 75% reduction effective immediately. Later, this could theoretically be increased slowly.
Do some A/B split testing 7 on whether a playful e-mail marketing dial has any effect on customer retention after they visit the unsubscribe page.
Do some A/B split testing on how the sheer number of e-mail messages sent affect the percentages of people hitting the unsubscribe links. At the end of the day, you just don’t want a potential customer going to that page – nothing good can come of it.
- Assuming there’s X daily sign-ups for the e-mail marketing, you’re going to want an unsubscribe rate of Y to be less than X. If you never send a single e-mail it is very likely no one will unsubscribe. On the other hand, if you’re pounding your customers multiple times an hour, you’re probably going to lose them all. The optimal result for an e-mail marketing campaign is a difficult thing to pin down. Success for a given e-mail isn’t necessarily a binary thing, but a sliding scale of success from “did not click unsubscribe,” to “did not mark as spam/junk”, to “opened e-mail,” to “visited site”, to “made a sale”, to “made a sale of an item featured in e-mail.”
- Facebook, Twitter, and LinkedIn send reminders – usually reminding you about your friends and suggesting things you’ll want to see. 8 However, I probably don’t receive more than one e-mail a week from any of these sites. If these older, more established, sites don’t e-mail me more than once a week, Fab.com should really re-think starting with a default of daily e-mails.

Please take all of the above with a grain of salt. I’ve got a web based SaaS B2B business that would really benefit from more A/B testing and e-mail marketing, and I’m not doing it yet. :)

Well, except YOU! I love getting YOUR e-mails! They keep me warm at night! [↩]
I finally did unsubscribe today, but that’s besides the point. [↩]
Then again, I have yet to visit the site after my first visit some eight or nine months ago. [↩]
After all, the user is at your unsubscribe page. You stand a much better than even chance you’re going to lose them forever. You might want to try to engage them a little [↩]
More likely than, say, someone like me – who has never ordered from them. [↩]
read: meddling [↩]
That link goes to a post on this same site where I express my frustration with the WordPress ShrimpTest A/B testing plugin. I’m sure it was a great plugin – but it hasn’t work with the latest versions of WordPress for some time. I keep meaning to crack it open, poke a round, and fix it up a bit. Alas, it has not been a priority among other items. [↩]
I have friends? [↩]

The biggest inkjet printer ever

The other day I wondered what people have done with their InkShields. 1 2 Then I got to wondering what people were doing to mount their InkShield printer heads and move them around. Then I thought… hey! It would be pretty awesome to attach an InkShield printer head to a Polargraph / DrawBot gondola.

I could see how an InkShield might improve a Polargraph. You could theoretically have a small sensor to test the ink levels and pump more ink in from a larger reservoir – and never worry about a pen running out of ink again.

I could see how a Polargraph might improve an InkShield. With a DrawBot string setup, you wouldn’t need a huge or expensive XY gantry – just a lot of string, two motors, and some other bits and bobs.

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An InkShield is an Arduino shield that allows the Arduino to control an inkjet cartridge. [↩]
Photo courtesy of iLEZ iLEZ [↩]

Driving Lessons from Google

Last Monday I noticed a funny looking Google vehicle while driving back home from Palo Alto. 1 It was a white SUV with a big Google logo on the back passenger side door. Traffic was heavy and I didn’t get to look at the vehicle very long. I’ve seen the Google streetview car before – and this was not it. The streetview car has a tall device mounted on the roof with what appears to be four cameras pointing forward, right, left, and back. The vehicle I saw last Monday had a device the size of a small toaster mounted to the roof with four white pipes – and it was spinning very fast.

My guess was this was the Google self-driving car. When I saw this article the following day, picturing the exact vehicle I saw, I was certain.

I have to admit, when I saw this vehicle I was tempted, for just a moment, to drive slightly recklessly and unpredictably to see what Google’s vehicle would do. 2

My superego won out over my id, and I just observed the progress of the Google self-driving vehicle. I wish I had seen the vehicle earlier so that I could have observed more of the vehicle’s behavior from behind it. Here’s what I saw:

I was in the #3 lane on I-680 North and the Google self-driving vehicle3 4 was in the #2 lane. Traffic was heavy during the late-afternoon early-evening commute and even though they were in a faster lane, we were probably both going no more than about 35 MPH. 5 6
They must have left at least at least 5 car lengths worth of traveling distance in front of them.
I didn’t see them switch lanes – except to take an exit.
Interestingly, with the ebb and flow of traffic, the Google vehicle was at times far behind me and even a little ahead of me.
Even though Google as a corporation is a person, and Google was likely present in that vehicle, it did not drive in the HOV/carpool lane.

If Google can drive for 300,000 miles without an accident, including travel in heavy traffic, I suppose there’s a few lessons we can learn:

The ebb and flow of heavy traffic is enough to basically normalize any efforts to “get ahead,” so you might as well drive as slowly, conservatively, and with as much following distance as Google
When traffic is congested, it might help to be in a lane farthest from the on/off ramps7
Always carry two backup passenger/drivers in your vehicle

Photo courtesy of Saad Faruque [↩]
My guess – reduce my website’s PageRank and delete my Google+ page. That’s worse than a ding on your driving record, right? [↩]
Along with it’s two passengers. [↩]
Prisoners? How do you tell a self-driving vehicle you need to get out and pee? [↩]
The traffic was so bad that my Android phone, with the Google Maps directions showing me the way back home, displayed the dreaded deep-red path that indicates congested traffic. [↩]
I mention the Google Maps traffic congestion metric because I assume their vehicle was using the same information I was to make informed driving assessments. [↩]
Google didn’t have three physical people present, so they couldn’t be in the fastest HOV/carpool lane [↩]

Wacky Realization #8565748

I had a lot of driving to do this last week. 1 For work I drove about 11 hours total on two separate days combined. Then, on Friday, I drove another 4 hours or so to visit some friends. Thankfully, driving back Saturday was only 3 hours.

Driving back at around dusk on Saturday meant lots of glare, lots of long shadows. And then it struck me… There must come a point when the Earth rotates relative to the Sun such that an object on the surface of the earth could cast an infinitely long shadow. And, really, this should happen twice a day.

Now I think I have a new mission. I need to find someplace on our planet to stand such that either at sunset or sunrise I would cast an infinitely long shadow.

Garry via Compfight [↩]