…’cause you are apparently as nearsighted as I am.

I netflix’d the movie Scott Pilgrim vs. The World a few weeks ago.  It was pretty entertaining.  I don’t often check out the “special” features on movies, but I went to that menu option after watching the movie.  In doing so the DVD notified me that the disc contained only the movie itself – but that I should purchase the DVD myself to watch the extras.

Here’s the thing.  I don’t want to buy your movie.  I’m never going to want to buy your movie.  It was good, not great.  But, really, that’s why I have Netflix.  I’m not going out to invest $20 in your movie and then have another DVD case clutter my life.  I’ve already paid for the privilege of watching your movie – I’m not going to run out and pay $20 (or more) on top of that to watch 15 minutes of people screwing up their lines.

Let’s look at this from a wider perspective.  The sorts of people who are willing to pirate a movie don’t really care overmuch about the DVD extras – they’re content to watch the main movie.  So, now you’ve created a system where the people who are actually paying for the privilege of watching your movie are getting the same content they’d see if they pirated the movie??  Shouldn’t you be doing the opposite?!  Doesn’t it make more sense to add more content to DVD’s, not less?  Why not make the actual DVD so incredibly enticing with extra features that those people who would normally pirate a film want to either (a) Netflix it or (b) buy it?  I mean, it’s not like the Netflix business model is going anywhere.  They’ve only gotten bigger in the last ten years and basically put brick-and-mortar movie rentals out of business.

Anyhow, for all you film execs who closely hang all over my every word – if the film industry wants my $20 directly, here’s what they have to do:  Make a movie so freaking awesome I’m going to want to watch it again – and soon.