I just saw a commercial for canned biscuits with the tagline of “Let the Making Begin.” 1 More amusing – the bottom of the screen has “#makernation.”
I suppose it’s inevitable that popular trends get co-opted by marketers. Given that the maker-trend is about actually diving in and making things for oneself, generally from scratch, it seems at odds with “making” by just opening a can and putting the contents in an oven.2
- Photo courtesy of Theron LaBounty [↩]
- This reminds me of when Wal-Mart began carrying “grunge” clothing. [↩]
Oh man, this video: http://youtu.be/DHgFzea8QQk
From Tony as well: Nike is suggesting “Makers of the world unite”
Well, encouraging home cooking is better than encouraging people to buy fast food.
@cyrozap: Canned rolls seem to have none of the benefits of “home cooking” and all of the detriment of fast food (controlling ingredients, knowing what’s going into your food).